LOHAS Consumers and Politics

September 28, 2008

Email this story Print this post Add your comments

In this election cycle, politicians are debating a variety of pressing issues, and sustainability issues are key among them. Approximately 90% of the general population says they typically vote, as shown in Figure 1, and a plurality (one-third) typically vote for a Democratic candidate, according to The Natural Marketing Institute. Almost the same percentage of consumers tends to vote Republican as those who vote independent (25% and 22%, respectively).

Political activism for environmentalism is a hallmark of the LOHAS lifestyle. LOHAS consumers, the portion of the population that is most interested in sustainability and the earliest adopters of sustainable products, vote heavily on the Democratic side (45%) — more than any other segment. LOHAS consumers are also more likely to vote Independent (26%). Beyond voting, LOHAS consumers also are the most likely to try to influence their elected officials, consistent with LOHAS consumers’ influencer activities. As with marketing, politicians would benefit by leveraging LOHAS consumers to not just vote, but campaign on their behalf.

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader