By: Mohamad Hanayshi

Mohamad Hanayshi — Tue, 11 Oct 2011 11:31:44 +0000

THANKS FOR THE USEFUL INFORMATION,THEY ARE VERY HELPFUL I HAVE SOME QUESTIONS. COULD YOU EXPLAIN TO ME HOW TO CREATE BRAND VALUE WITHOUT COSTING THE COMPANY A LOT OF MONEY, WHAT STRATEGIES WE CAN USE TO BUILD BRAND VALUE FOR OUR BRAND WITH AN EFFICIENT COST?
THANK YOU

By: Article 13

Article 13 — Tue, 30 Sep 2008 08:44:10 +0000

Business responsibility has transcended benevolent philanthropy, and sustainability initiatives in organisations are increasingly focusing on transformational and systemic change, rather than incremental improvements. It is this link between transformation, and the shift to new levels of individual and organisational leadership and development that highlight how coaching is critical for innovation and sustainability.
Article 13 has just completed research that, in essence, identifies that:
a) ‘Inner’ (personal development, organisational values and culture development) and ‘outer’ (organisational, business, market, sustainable) development are linked;
b) That real innovation and transformation, and the biggest leverage points for integrating sustainability, occur in the ‘interior’ (individuals’ mindsets and values, and organisations’ cultures); and
c) Inter-subjective, dialogic processes, like coaching, are the most powerful and effective way to accelerate leadership development and adoption of new values and culture. These methods foster innovation and adoption of behaviours and systems that can accelerate ‘outer’ development of sustainable organisations and society.
What we have shown is that with all other external factors being equal, the capability, culture and leadership development of individuals and teams in the organisations can be the difference to an organisation’s integration of sustainability, and linked innovation.

Comments on: Sustainability and its Impact on Brand Value

By: Mohamad Hanayshi

By: Article 13