Interface VP Discusses Biomimicry And Design

September 30, 2008

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John Bradford, VP of operations and R&D for Interface, discusses why Interface started mimicking nature to design eco-friendly products, how to turn concepts into design and offers tips on product innovation through biomimicry.

Here’s part 2:

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Reader Comments

I was interested in the video interview with Interface re Biomimicry for design; however, I was disappointed that there were no explanations or examples of what Biomimicry entails. What is it? How does it work? How does it compare with more traditional ideation methods?
This interview could have been so much more.

Andy Tybus | October 1st, 2008

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