Sharp And TBS Issue ‘Lights Out Challenge’
Sharp Electronics, in collaboration with Turner Broadcasting Systems, announced the “Lights Out Challenge.” The challenge encourages fans watching Major League Baseball’s Game Four of the American League Championship Series to conserve energy by turning out their lights during the games.
Beginning this week a 45 second commercial will air during each game of the MLB Division Series and will run through Game Four of the ALCS on October 14.
The spot will drive fans to a micro-site on TBS.com, where they will be able to register and enter the number of lights they plan to turn off during the game, along with their zip code.
A U.S. map on the micro-site will keep track of which states have turned off the most lights. During the postgame on TBS, announcers will reveal the results of how much energy was saved in leading states and across the US.
The challenge was created by Sharp, TBS and Sharp’s advertising agency, Dentsu Next.
Earlier this year, Sharp’s president, Mikio Katayama vowed to fight global warming by making environmentally-friendly TV displays and solar energy products. In September, Sharp presented a solar-powered television at the IFA electronics show in Berlin.
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