October 1, 2008
Sharp And TBS Issue ‘Lights Out Challenge’
Sharp Electronics, in collaboration with Turner Broadcasting Systems, announced the “Lights Out Challenge.” The challenge encourages fans watching Major League Baseball’s Game Four of the American League Championship Series to conserve energy by turning out their lights during the games.
Beginning this week a 45 second commercial will air during each game of the MLB Division Series and will run through Game Four of the ALCS on October 14.
The spot will drive fans to a micro-site on TBS.com, where they will be able to register and enter the number of lights they plan to turn off during the game, along with their zip code.
A U.S. map on the micro-site will keep track of which states have turned off the most lights. During the postgame on TBS, announcers will reveal the results of how much energy was saved in leading states and across the US.
The challenge was created by Sharp, TBS and Sharp’s advertising agency, Dentsu Next.
Earlier this year, Sharp’s president, Mikio Katayama vowed to fight global warming by making environmentally-friendly TV displays and solar energy products. In September, Sharp presented a solar-powered television at the IFA electronics show in Berlin.
Advertisers
Unclear about the EPA's new GHG Rule?
Learn how it could affect your business. >>
Join the Discussion
Recent Daily News [ see all ]
- 12/30/2009
- 12/29/2009
- 12/28/2009
- Green Business 2009 – Environmental Leader’s Most Popular Stories
- From NYC to Paris, LEDs Play Big Role in New Year’s Festivities
- Quebec Adopts California’s Auto Emissions Regs
- As Colleges Add Green Majors and Minors, Classes Fill Up
- France Rejects Carbon Tax
- Survey Reveals Ethical Sales Tripled over Decade in UK
- Wal-Mart’s $11M Profit From Oregon’s Renewable Energy Loophole Spurs Critics
- Jan. 1 Emissions Reporting Deadline Draws Pundits Out of Wordwork
- Manufacture for Green and Sustainable Design (Part II)
- Nation’s First On-site Wind Turbine at General Aviation Facility Installed
- EV Truck Makers Expect Boost from Federal Mandates, Incentives
- Roundup: Iggesund, MIT Reactor, Enel, LEDs, The Decade
- Saul Griffith Taps Wind Energy with Kites
- College Facilities Make the Green Grade
- South Jersey Industries Adds Solar at 2 Sites
- Haworth Progresses Toward Zero-landfill Waste Status
- EPA Toughens Transboundary Hazardous Waste Shipment Regs
- Hospitals Invest in Energy-Efficiency Upgrades
- EPA Launches Vehicle Emissions Simulator
- Verizon Ops Center Gets LEED, Energy Star Status
- U.S. Green Building Activity to Grow 146% by 2013
- Two-sided Solar PV Panels Unveiled in Canada
- Chinese Hackers May Have Leaked ‘Climategate’ E-mails
- Investments in Energy Efficiency
- Roundup: CDP, Fort Bragg, UC San Diego, Ethanol
- Manpower Saves 400K Pounds of CO2 Via Virtual Meeting
- Asian Hotels Join ‘Green’ Hotel Craze
- Smart Grid Market to Peak at $35B in 2013
- Wind Trends to Watch for in 2010
- ACEEE Releases Energy-Efficiency Program Guide for Cities
- China Both Boon and Bane for Emissions Cutting
- Convention Centers Put Green Into Energy Efficiency
- Save the Earth Sues Honda Over Trademark Infringement
- Beef Group Takes EPA to Court Over Endangerment Ruling
- Business, Government Must Collaborate on Common Sustainability Goals
- Roundup – Storwater, CSR Reporting, Gas Driling, Energy Storage
- Shai Agassi Discusses the Elecric Car Revolution
Charts [ see all ]
Popular Topics
Energy Efficiency
Data Center
Emissions
Facilities
Electricity
Sustainability
Water
Supply Chain
Efficiency
Green Marketing
Strategy & Leadership
Research
Fleets & Transportation
Carbon Finance
Conventional Energy
Clean Energy
Waste & Recycling
Paper & Packaging
Policy & Law
Utilities
Construction
Comments and Discussions
Don on Wal-Mart’s $11M Profit From Oregon’s Renewable Energy Loophole Spurs Critics
"I think this is fine as long as individuals are given..."
jeff epstein on Wal-Mart’s $11M Profit From Oregon’s Renewable Energy Loophole Spurs Critics
"Unfortunately articles like this in the..."
Sam on Moguls of Sustainability Pop Up in Ski Industry
"What a bunch of horse-poo! Nothing about the ski industry is sustainable, and buying some..."
RON BEATY on Wind Trends to Watch for in 2010
"As a colonial-rooted Cape Cod native who firmly believes in the sanctity of our maritime heritage, I am..."
Kelly Fuller on Green Business 2009 – Environmental Leader’s Most Popular Stories
"The House of Representatives has passed an Energy Bill for Renewable..."
Kelly Fuller on Consumers Rate Green Products as ‘Higher Quality’
"Why you should use green energy The world has relied on fossil fuels for..."
Moury Roberts on San Francisco Adding Carbon Footprint To Air Travel Budget
"That’s really a good idea. I hope all airports around the world will do..."
Reader Comments
This is the dumbest thing I have ever heard. NO energy will be saved by turning off the lights in a house during a MLB game. You may save a small amount on your electric bill, but NO energy will be saved. Even if every house in America turned off the lights for three hours or more, NO energy would be saved. WHY? Because the power companies know that when the game is over everyone will expect the lights to work when they flip the switch back on. As long as the generators are spinning, electrical energy is generated whether or not it is used by consumers. A coal fired plant can take 8 to 10 hours and a nuclear plant can take 5 days, to heat up enough to produce the steam necessary to spin the generator. The ONLY way we can save electrical energy would be for demand to be reduced long enough to shut down a plant for days or months. If demand suddenly increases and there is not enough electricity being generated to meet that demand, the voltage can drop to the point it causes a “brownout” and that can lead to the generating units tripping OFF line causing a “blackout”. Ask someone from NY about blackouts, they have had a couple.
tnsoftailrider
Barry F. Smith | October 1st, 2008
Colin Henshaw has been warning for years that we are in trouble. In May 1994 his letter to the JBAA was ignored. He continues to be ignored now. Why will no-one listen? The modern 24 hour day is killing off Life On Earth. One day we will be JTL – I only wish that we could be JIT!
Graham Cliff | October 6th, 2008