Sharp And TBS Issue ‘Lights Out Challenge’

October 1, 2008

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Sharp Electronics, in collaboration with Turner Broadcasting Systems, announced the “Lights Out Challenge.” The challenge encourages fans watching Major League Baseball’s Game Four of the American League Championship Series to conserve energy by turning out their lights during the games.

Beginning this week a 45 second commercial will air during each game of the MLB Division Series and will run through Game Four of the ALCS on October 14.

The spot will drive fans to a micro-site on TBS.com, where they will be able to register and enter the number of lights they plan to turn off during the game, along with their zip code.

A U.S. map on the micro-site will keep track of which states have turned off the most lights. During the postgame on TBS, announcers will reveal the results of how much energy was saved in leading states and across the US.

The challenge was created by Sharp, TBS and Sharp’s advertising agency, Dentsu Next.

Earlier this year, Sharp’s president, Mikio Katayama vowed to fight global warming by making environmentally-friendly TV displays and solar energy products. In September, Sharp presented a solar-powered television at the IFA electronics show in Berlin.

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Reader Comments

This is the dumbest thing I have ever heard. NO energy will be saved by turning off the lights in a house during a MLB game. You may save a small amount on your electric bill, but NO energy will be saved. Even if every house in America turned off the lights for three hours or more, NO energy would be saved. WHY? Because the power companies know that when the game is over everyone will expect the lights to work when they flip the switch back on. As long as the generators are spinning, electrical energy is generated whether or not it is used by consumers. A coal fired plant can take 8 to 10 hours and a nuclear plant can take 5 days, to heat up enough to produce the steam necessary to spin the generator. The ONLY way we can save electrical energy would be for demand to be reduced long enough to shut down a plant for days or months. If demand suddenly increases and there is not enough electricity being generated to meet that demand, the voltage can drop to the point it causes a “brownout” and that can lead to the generating units tripping OFF line causing a “blackout”. Ask someone from NY about blackouts, they have had a couple.
tnsoftailrider

Barry F. Smith | October 1st, 2008

Colin Henshaw has been warning for years that we are in trouble. In May 1994 his letter to the JBAA was ignored. He continues to be ignored now. Why will no-one listen? The modern 24 hour day is killing off Life On Earth. One day we will be JTL – I only wish that we could be JIT!

Graham Cliff | October 6th, 2008