Office Depot Targets Eco-Conscious Consumers in Europe
Office Depot Inc., has been touting its green initiatives to environmentally conscious consumers in the U.S. for the past five years, but now the company is seeking to gain traction with eco-conscious consumers in Europe, the Statesman.com reports.
Marcel Jacobs, Office Depot’s manager for environmental strategy and marketing in Europe, told Statesman.com that the move is both “legislative- and customer-driven.”
The company is testing battery-powered electric vans in Britain, and is also offering contract customers free customized reporting of carbon footprints. Across Europe next year, the company will also introduce biodegradable packaging, remanufactured ink cartridges, and a rechargeable alkaline battery.
In Hungary, the company is planning to launch “green corners” at 17 retail locations.
Back in the U.S., the company launched a tech trade-in program in September. The program offers Office Depot gift cards for customers who recycle their small- to medium-size electronics.
Energy Manager News
- Senators National Energy Policy Vision Leads to a Hopeful Future
- Google Builds Data Center on Site of Old Coal Plant
- EPA Honors 3 Facilities for Combined Heat and Power
- Cheese Factory Installs Anaerobic Digestion
- Certification Program Established for Green Button Standard
- Diesel Genset Market to Reach $68B by 2024, Navigant Says
- Emulsion Mist Collectors Designed for Heavy Industry
- IKEA Plugs In Fuel Cells at California Store