Environmental Leader

According to a research from TDG, Apple topped the list when consumers were asked which consumer technology brand they considered to be the most environmentally friendly.

Almost one-third of adult Internet users selected Apple, compared with Dell at 21% and HP at 15%.

But according to Greenpeace’s recent Guide to Green Electronics, Apple scored 4.1 on a 10-point scale, in 13th place behind Sony, Toshiba, Dell, Acer, HP, and Panasonic.

Michael Greeson, president of TDG and author of the report, says Apple’s eco-friendly image is the result of effective marketing and the brand’s aura of simplicity in both design and usage.

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