Apple Unveils ‘Industry’s Greenest Notebook’

October 15, 2008

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Apple recently unveiled a new MacBook family that it is touting as the “industry’s greenest notebooks.” The new MacBook and 15-inch MacBook Pro both are crafted from recyclable aluminum and come with LED-backlit displays that are mercury-free and made with arsenic-free glass.

The company says the new MacBook family meets Energy Star 4.0 requirements and contains no brominated flame retardants and uses internal cables and components that are PVC-free.

CNET News reported that the company has pledged to remove all forms of bromine and chlorine from product lines, and is in the final stages of certifying PVC-free power cables.

In addition, the company says it’s takeback programs are expanding; recycling volume grew 57 percent in 2007, and the recycling rate reached 18.4 percent of sales, according to Apple’s 2008 Environmental Update.

Casey Harrell, toxics campaigner for Greenpeace International told CNET News that “this is greener than what Apple has been putting out.” But he points out that Sony’s Vaio has had PVC-free internal cables since 2007.

Recent research showed that one-third of adult Internet users think of Apple as the most eco-friendly consumer technology brand, compared with Dell at 21 percent and HP at 15 percent.

But according to Greenpeace’s recent Guide to Green Electronics, Apple scored 4.1 on a 10-point scale, in 13th place behind Sony, Toshiba, Dell, Acer, HP, and Panasonic.

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