The Executive’s Daily Green Briefing

October 30, 2008

AMD Targets 33% Cut In Normalized GHG Emissions

amd1008.jpgAMD released its eighth annual Global Climate Protection Plan (PDF). The company reports it surpassed its commitment to reduce GHG emissions in its operations by 40 percent and energy consumption by 30 percent from 2002 to 2007.

The company has since recommitted to reducing its GHG emissions by 33 percent and energy usage by 40 percent by 2010, relative to a 2006 baseline year. For the first time, AMD has also started to quantify and estimate its “Scope 3,” or supply chain’s GHG emissions.

AMD reported that its energy center, EVC1, has improved its thermal efficiency by more than 10 percent and can achieve a thermal efficiency of about 80 percent. While EVC2 achieves efficiencies of almost 84 percent. The company announced that its Dresden Fabs have very low emissions of perfluorocompunds (PFC), enabling AMD to reduce its PFC emissions by more than 95 percent below 1995 levels.

The company also announced that its Austin campus, designed to achieve LEED Gold certification, reduces energy use by about 20 percent over a traditional building of comparable size, and is powered 100 percent by renewable energy sources such as wind power and biogas from Austin Energy’s GreenChoice program.

In April, AMD released two energy-efficient Athlon chips.

A 2007 AMD report pegged global data center energy costs at $7.2 billion annually.

ADVERTISERS

Join the Discussion

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard
Growth of Global Carbon Emissions Cut in Half
Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

Carbon Management IS Information Management

Carbon Management IS Information Management

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

The Hope Behind The Holes In The Climate Bill
Energy Costs Rising, Regulations Imminent - Are You Ready?
Energy - It Just Doesn’t Add Up
FTC on Greenwashing: Is That All There Is?
Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements
Building a Bridge from Recycled Plastics
The Netherlands Ponders Floating City Architecture
Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »