Homeowners Spending More For Energy Efficient Products

November 6, 2008

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Forty-eight percent of homeowners would spend $2,500 or more on greening up a home for resale according to the Better Homes and Gardens Real Estate “Living Green” Consumer Survey (PDF), conducted at home shows in 15 cities across the country.

Despite “cost” being singled out by 36 percent of respondents as the greatest impediment to going green, half of those surveyed have paid more money for an energy efficient product in the past 12 months and one in three homeowners (30%) claim they would be willing to spend $5,000 or more on green improvements to increase a home’s appeal to potential buyers.

Some of the other factors keeping survey respondents from being greener included convenience (22%), lack of knowledge on how to (18%) and lack of time (17%). However, many consumers reported engaging in “eco-friendly” or “green” acts in the past six months, including recycling (73%), replacing incandescent lights with CFLs (69%), conserving water (57%), adjusting the thermostat (51%) and purchasing energy efficient appliances (30%).

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Reader Comments

These results were captured in conjunction with the BHG Living Green Tour. Exhibit host, Steve Whittle provided a nice commentary on how homeowners need to start thinking about their homes as a whole system, not just, “nice paint.” http://tinyurl.com/5retss

Kevin Doell | November 7th, 2008

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