November 7, 2008
Cadbury Releases CSR Report on New Website ‘DearCadbury.com’
Cadbury launched a corporate social responsibility Web site called DearCadbury.com, which provides consumers information on ethical sourcing, responsible consumption and the environment.
The site features Cadbury’s 2007/08 Corporate Responsibility and Sustainability report, which revealed that the company has reduced carbon emissions almost 4 percent to date; Cadbury is aiming for a 10 percent reduction by 2010. As part of Cadbury’s “Purple Goes Green” program, the company committed to a 50 percent absolute reduction in carbon emissions by 2020.
Cadbury also reported that it has met its 2007 goal of reducing water use by 10 percent.
Alex Cole, Cadbury’s global affairs director, told Brand Republic that “we have created an interactive asset that reaches beyond responsible investors and analysts. Dearcadbury.com is about sharing our views and contributing to the public debate on ethical sourcing, responsible consumption and the environment.”
Last year, Cadbury signed up for the British Carbon Trust’s pilot carbon labeling scheme, which requires companies to keep track on emissions throughout the supply chain.
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Reader Comments
Cadbury are the masters of spin. Their commitment to saving energy and water is laughable. Along with Wrigleys their gum products pollute footpaths, shopping centres, schools and transport terminals all over the world. How much energy and water is wasted removing their discarded chewing gum product, that never break down?
david shaw | November 12th, 2008