November 18, 2008
Want To Win Awards? Write Longer Corporate Responsibility Reports
Spada released its Environmental Reporting: Trends in FTSE 100 Sustainability Reports (PDF) and said longer corporate responsibility reports increase the likelihood of winning “sustainability” awards, with every extra page in a CR report increasing the likelihood of a company to win an international environmental award by up 3 percent.
The study found that companies with more exposure to consumer and stakeholders, such as the health care sector, produce longer reports on average than oil and gas; whereas lower carbon intensity sectors such as telecommunications and financials issue basic reports.
Spada says of the 79 organizations that use the term “sustainability,” only BP and British American Tobacco define it in the first instance. The study says this lack of clarity with terminology may mean that companies are opting for operational flexibility and/or greenwash as opposed to reporting performance against rigorously established and enforced standards.
Despite the crucial role of supply chain, the survey found that the issues of resourcing and supply chain are among those least addressed.
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Another way to get recognized:
-Establish a greenhouse gas emissions baseline. -Publish it.
-Track the results of your reduction efforts.
-Showcase your organization’s corporate social responsibility efforts.
CSA just launched the GHG CleanStart Registry to help organizations measure, monitor and manage their carbon emissions. Check it out at http://www.csa.ca/carbonperformance
Ekaterina Tsvetkova | January 23rd, 2009