The Executive’s Daily Green Briefing

November 20, 2008

Hyundai Unveils Carbon Offset Program For Genesis Sedans

hyundai_genesis_sedan.jpgHyundai Motor America and Carbonfund.org unveiled the Genesis Forest Project at the 2008 Los Angeles Auto Show and announced that the venture will offset the entire first year of emissions for all 2009 Hyundai Genesis sedans sold in the U.S.

Hyundai expects that the Genesis Forest Project will offset about 93,000 metric tons of CO2 through the conservation and reforestation of 3,000 acres of tropical forest in Brazil. Carbon offsets will be retroactively applied to all 2009 Genesis sedan sales, which began in June, and continue through the end of the year.

Hyundai ranked fifth in the list of most improved automakers from Jan. to Sept. 2008 released by Clean Green Cars.

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