http://www.environmentalleader.com/2008/12/08/is-the-green-in-green-it-dead-no-because-it-was-never-really-alive/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 18:36:47 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2008/12/08/is-the-green-in-green-it-dead-no-because-it-was-never-really-alive/comment-page-1/#comment-97527 Samuel Mann Wed, 17 Dec 2008 22:03:02 +0000 http://www.environmentalleader.com/2008/12/08/is-the-green-in-green-it-dead-no-because-it-was-never-really-alive/#comment-97527 Sorry Doug, I disagree. You seem to have fallen into the trap of confusing lean and green. True strong sustainability must be a balance, any suggestion of one area taking a "backseat" leads greenwash. Longer response here: http://computingforsustainability.wordpress.com/2008/12/04/is-the-%e2%80%98green%e2%80%99-in-green-it-dead-no-because-it-is-what-keeps-us-alive/ Sorry Doug, I disagree. You seem to have fallen into the trap of confusing lean and green. True strong sustainability must be a balance, any suggestion of one area taking a “backseat” leads greenwash. Longer response here: http://computingforsustainability.wordpress.com/2008/12/04/is-the-%e2%80%98green%e2%80%99-in-green-it-dead-no-because-it-is-what-keeps-us-alive/

]]> http://www.environmentalleader.com/2008/12/08/is-the-green-in-green-it-dead-no-because-it-was-never-really-alive/comment-page-1/#comment-95374 Jack Pouchet Tue, 09 Dec 2008 16:18:21 +0000 http://www.environmentalleader.com/2008/12/08/is-the-green-in-green-it-dead-no-because-it-was-never-really-alive/#comment-95374 Very well said Doug and your observation that "green" needs to tie back in to financial results is spot on. Clearly those in the conulting and vendor community need to build on this when developing their value proposition in order to specifically identify how their offering enables a greener, more environmentally friendly or at the very least more benign, solution while providing an equal or better net financial return. Some of that "net" return can be traced all the way back to the landfills you identified as no CEO wants to see their products featured at the top of the heap in a new expose. Very well said Doug and your observation that “green” needs to tie back in to financial results is spot on. Clearly those in the conulting and vendor community need to build on this when developing their value proposition in order to specifically identify how their offering enables a greener, more environmentally friendly or at the very least more benign, solution while providing an equal or better net financial return. Some of that “net” return can be traced all the way back to the landfills you identified as no CEO wants to see their products featured at the top of the heap in a new expose.

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