Organic Sales Down, But Green Marketing Still Hot

December 10, 2008

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As the economy eats away at people’s finances, it’s also eating into sales of organic foods.

AP reported that Green Grocer Chicago’s sales have been flat in recent month. The owner Cassie Green told AP that “the same amount or more of people are coming in, but they’re buying less.

Market research firm NPD Group reported that the number of people buying organic products fell 4 percent in August, compared with last year.

A survey of 1,000 consumers conducted by Information Resources earlier this year showed that nearly half of respondents said they were purchasing fewer organic products because they were too expensive.

Brandweek also reported that a yellow light is flashing for green organic products. Tom Pirovano, director of industry insights for Nielsen, told Brandweek that after years of double-digit expansion, growth for organic will be in the single digits in 2009.

But on the general green marketing front, marketers are still seeing an advantage to selling green.

BtoB Magazine reported that some marketers are finding competitive advantages in touting their green efforts.

Marketing Daily also reported that the slumping economy has not dampened retailers’ green marketing efforts. According to a new study from BDO Seidman, 43 percent of respondents say they are increasing their advertising and marketing focus on green products this holiday season, up from 37 percent last year.

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