Green-Themed Special Issue Mags Wither With the Economy
Two years ago, green-themed issues of magazines were budding everywhere, advertisers were even pressuring magazines on carbon emissions. But the recent economic slump along with declining consumer interests have seen some publishers bury those products, Adweek reports.
Among the magazines pulling the plug on green issues in 2009 are Conde Nast’s Domino; Time Inc.’s Sunset, Mariah Media’s Outside and Discover.
Discover’s past May green issue sold 93,000 newsstand copies, compared with its average of about 116,000.
National Geographic folded its quarterly Green Guide. But Claudia Malley, vice president and U.S. publisher of National Geographic said the declining ad market, rather than declining consumer interest, was to blame.
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