Companies Looking At Alternative To Clamshell Package
Companies like Amazon.com, Sony, Microsoft and Best Buy have begun looking into alternatives to plastic â€śclamshellâ€ť packages, The New York Times reports. A goal of at least some of these efforts is to be more environmentally friendly by using less packaging material
In November, Amazon.com launched â€śFrustration-Free Packaging,â€ť which ships products in recyclable cardboard boxes. So far the initiative includes 19 bestselling products from manufacturers such as Fisher-Price, Mattel, Microsoft and Transcend and will expand across Amazon’s international sites in 2009.
Microsoft recently unveiled a ziplock-like plastic container for its Explore computer mice it sells at Best Buy. The container looks like typical packaging but has a plastic zipper on each side.
Sony has started an internal project it calls â€śdeath of the clamshell.â€ť The company is developing three packaging prototypes that it plans to test in the near future at Best Buy and Wal-Mart Stores.
In September, CardPak Inc., and Winterborne Inc. announced they are are joining resources to bring sustainable packaging products and services to the clamshell and blister packaging markets.
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