Environmental Leader

Natural Marketing Institute released its annual trends based on results of various NMI research sources.

The institute found that among consumers there will be a growing interest in company supply chains asconsumers are take a closer and more informed look at the underlying causes of health and sustainability.

Consumers are also beginning to make long-term changes to their lifestyle, setting realistic and tangible goals instead of sporadic and short-lived initiatives. There is also growing interest in eco-tourism, slow cooking and experiential consumption in an effort to be in the moment.

In addition, consumers have expressed a growing desire to eliminate anything toxic from their lives and are seeking to control things that are within their sphere of influence.

More data from NMI can be found here.

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