Natural Marketing Institute released its annual trends based on results of various NMI research sources.
The institute found that among consumers there will be a growing interest in company supply chains asconsumers are take a closer and more informed look at the underlying causes of health and sustainability.
Consumers are also beginning to make long-term changes to their lifestyle, setting realistic and tangible goals instead of sporadic and short-lived initiatives. There is also growing interest in eco-tourism, slow cooking and experiential consumption in an effort to be in the moment.
In addition, consumers have expressed a growing desire to eliminate anything toxic from their lives and are seeking to control things that are within their sphere of influence.
More data from NMI can be found here.