Comments on: Green Marketing Sputters in ‘08, Message Will Shift in ‘09

By: Penina

Penina — Thu, 22 Jan 2009 01:35:59 +0000

I think we’re missing at least two other ingredients – active consumerism (fueled by maturing social networks) and community service. Momentum hasn’t yet reached tipping point, but it’s gaining. This will impact how marketers for all segments reach out and appeal to buyers. This is a big question mark year. We don’t really know how it will play out. More unexpected forces will come into play. I guess the bottom line for me is that simply relying on “efficiency and cost savings” is just as thin a framework as anything. Successful marketers will dig more deeply and engage consumers more fully.

By: Susan Sheehan

Susan Sheehan — Wed, 21 Jan 2009 20:17:43 +0000

In the business-to-business arena sustainability marketing platforms have always been about efficiency and cost savings, which ultimately support broader goals of global warming and environmental protection. Sustainability is about the bottom line – creating a more competitive offer or cost structure by applying sustainability practises to the business.

By: Rob Willems

Rob Willems — Wed, 21 Jan 2009 19:33:44 +0000

Mr. Mirkin should probably note that he is, in fact, employed by The Hanger Network. Go spam somewhere else, sir.

By: Gary Mirkin

Gary Mirkin — Wed, 21 Jan 2009 15:00:24 +0000

From what I know, there is only one environmental platform in the world that acutally delivers marketers their target adult audience on a national and geo targeted basis with a truly green platform. The Hanger Network delivers advertising and promotion on EcoHangers which remove billions of wire hangers from our waste stream. The dry cleaning industry has applauded the free replacement of wire hangers when they can receive EcoHangers. http://www.hangernetwork.com