Environmental Leader

Virgin America is now offering passengers the ability to offset their carbon footprint from traveling via the airline’s seatback in-flight entertainment system, which it calls Red. It will be the first domestic airline to do so, Virgin said.

Last December, the airline partnered with Carbonfund.org to allow passengers to offset their flight at the time of booking through its ticket purchase confirmation web page.

In 2007, Virgin Atlantic unveiled a plan to sell offsets from the aisle – in front of fellow passengers – so fliers might be more likely to buy them.

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