Absolute Steel Refocuses Marketing Efforts on Green Products
Absolute Steel, a government contractor of steel building materials, has redesigned their marketing campaign in an effort to highlight their green products.
In the past few years, the company has made a number of environmentally-friendly changes focusing on value and savings, such as using 67 percent recycled and 100 percent renewable materials and creating products from materials that don’t require maintenance with toxins, like paint or pesticides.
“We’ve been so busy creating our system for customers looking for value that we’ve never focused on the environmental benefits that our system already offers,” said founder and CEO, Dean Thomas.
Absolute Steel’s “green structures” are used by all branches of the military and have been erected throughout North America. They are just one of the companies rethinking their marketing focus for 2009 as consumers focus on both money and the environment.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- ERC: Electricity Price Trends for the Week Ending September 24
- Research Makes Gains on Combined Energy Systems, Heat Exchangers
- School Projects in MA, CO
- Pattern Energy Completes 200 MW Logan’s Gap Wind Facility in Texas
- Marine Corps Upgrading 37 Buildings at Camp Lejeune, N.C.
- Photovoltaic Projects in TN, CT
- California Pushing Solar to Economically Disadvantaged Communities
- QM Power Introduces Efficient Motor