January 28, 2009
KFC Switches to Earth-Friendly Packaging
In an effort to reduce its packaging by 1,400 tons, KFC is now switching from cardboard to recyclable and biodegradable paper wrapping for some of its products, Marketing Week reports.
The new packaging will apply to KFC’s Fillet and Zinger burgers, which will be repackaged in paper wrappers, and the Colonel’s and Variety Meals, which will move from cardboard boxes to paper bags. Next month, Mini Fillet Burgers will also move from foil to paper wrappers.
The fast food chain stopped offering eat-in meals in cardboard boxes last year.
Last month, KFC’s parent company, Yum Brands, noted in….
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Reader Comments
Yipee! That’s one great deed for mother earth. Its about time companies start doing this. We are aiming to hit 1 million good deeds for 2009 and this is one GREAT deed. Share it with us at A Global Tribe
kristelle | January 28th, 2009
The only problem with this that went unmentioned is that they’re only doing it in the UK (http://www.food-business-review.com/article_feature.asp?guid=F0ABF93F-66EA-4D8A-9DA7-A43263C34A88). Unfortunately, there is no mention of why the KFC outlets in the US will not be taking the same action; it’s especially crucial to us here in the southeast because a great deal of the packaging results in southern forest destruction. Why isn’t Yum! Brands considering cost efficiency– if not environmental facts– if it works so well in Britain? Why not make the practice unilateral? If they want any credit for corporate “responsibility”, it ought to take place everywhere KFC operates.
Laura | February 2nd, 2009