Comments on: GE To Break Smart Grid Campaign During Super Bowl http://www.environmentalleader.com/2009/01/29/ge-to-break-smart-grid-campaign-during-super-bowl/ The Executive's Daily Green Briefing Tue, 24 Nov 2009 20:47:55 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: darkflame http://www.environmentalleader.com/2009/01/29/ge-to-break-smart-grid-campaign-during-super-bowl/comment-page-1/#comment-105987 darkflame Fri, 30 Jan 2009 12:29:44 +0000 http://www.environmentalleader.com/2009/01/29/ge-to-break-smart-grid-campaign-during-super-bowl/#comment-105987 "-This is the first time that augmented reality technology has been used to interact with a consumer in an advertising effort" Wow, that is SO wrong. BBC did it last year with Merlin. Lego is currently doing it in stores in various places. Previous to that their was an advert for a Zoo in a newspaper with models that popped out back in 07. I'm sure it will be a good campagn, but AR and adverts have been going together for awhile. “-This is the first time that augmented reality technology has been used to interact with a consumer in an advertising effort”

Wow, that is SO wrong.
BBC did it last year with Merlin.
Lego is currently doing it in stores in various places.
Previous to that their was an advert for a Zoo in a newspaper with models that popped out back in 07.

I’m sure it will be a good campagn, but AR and adverts have been going together for awhile.

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