E-Commerce Companies Slow to Adopt Green IT
Ninety-seven percent of IT professionals feel that it is important for their Internet and ecommerce related businesses to reduce their carbon footprint, yet little real action is underway, according to a new report, Think Eco-Logical – IT Sustainability Imperatives in Internet and eCommerce Business, by The BPM Forum and its Global Renewable Energy and Environmental Network released today.
Eighty-two percent say their organizations are more sensitized to ecological considerations, but that same amount give the industry a failing grade in their progress of embracing so-called Think Eco-Logical processes and practices.
According to the study, more than 43 percent of companies don’t have or don’t know if they have a corporate sustainability agenda in place.¬† Lack of awareness of business benefits was identified as the top challenge to environmental sustainability.
Data from the report suggests that intentions are good, but there is a dearth of leadership for green initiatives and practices – lack of executive focus was cited by about half of respondents as a top environmental sustainability challenge. ¬†Meaningful executive action is also lagging; conducting conversation, setting CSR guidelines, and doing nothing topped the list of management activities to push the ecological mantra.
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