March 9, 2009

Cisco Quietly Sizing Up Global Cleantech Market

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Preparing for the future, Cisco is sizing up the world market for technology that is more efficient and less polluting.

On March 6, Cisco signed a memorandum of understanding with Metropolis, a consortium of 106 large cities mostly outside the United States, to help cities use technology that is more efficient and less polluting.

To move beyond it core products of routers and switches, Cisco sees such alliances as a key strategy to meet CEO John Chamber’s 12-17 percent annual growth targets, according to an article in the San Jose Mercury News.

Cisco is betting big on “intelligent” city infrastructure including everything from improved power grids to “smart” buildings running on a single network. The city infrastructures would be heavily reliant on Internet Protocol technology.

Additionally, Cisco is working on technology to adjust lighting and air conditioning based on when employees arrive for work. For example, power systems for a particular office would be activated only after an employee badge is swiped upon entering the building.

In other news, Cisco on March 3 signed an agreement with NASA to develop a system to monitor carbon buildup around the world in near real time, according to The Register.

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Thank you for noting that Cisco is working with groups like the Metropolis consortium to enable organizations to become more energy efficient and less polluting. This is a move in the right direction that will enable enterprises and government entities to substantially reduce their energy and physical footprint. As the Manager of Network Systems Networking and Services Switching for Cisco, I would like people to note that Green Initiatives go far beyond simply slashing IT energy consumption, which in totality represents only a small fraction of what an enterprise spends on energy use. The ultimate goal is to bring together energy efficiencies, innovative business practices, and industry partners to leverage technology that will help change people’s behaviors. Sophisticated, powerful networks enabling telecommuting means fewer cars on the road. Video conferencing means less travel. Automated solutions shutting off devices when not in use cuts energy consumption and improves operational efficiencies. Optimizing energy usage and squeezing the most value of every watt is expended is not only in the best interest of humans and our planet, it makes good business sense, too.

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