Businesses can Communicate Their ‘Greenness’ Via Mobile Phone Application

March 10, 2009

Email this story Print this post Add your comments

Businesses wanting to educate consumers about their “greener” side can do so via a mobile phone application from 3rdWhale.

Consumers who download the application to their mobile phones, including iPhones and other devices, can learn about everything from yoga centers to bicycle shops to organic restaurants right around them, according to 3rdWhale spokeswoman Emily Jubenvill.

Every business is tagged with “what makes them green” and has a business description to further explain the company’s values. Plus, users can review and rate businesses on how green they think they are, Jubenvill said.

Jubenvill said 3rdWhale currently features 20,000 business listings in 14 North American cities and is adding more.

“We’ve gone through already existing green business directories and associations including. Co op America, Bay Area Green Business, etc., and checked out each entry to confirm that they fit within our scope of ‘green’,” Jubenvill said. “Our scope of ‘green’ also includes health and wellness because we feel this is important to personal sustainability.”

Jubenvill said 3rdWhale is being as transparent as possible about why each business has been included by tagging each one with what makes it green.

“For example, a Thai vegetarian restaurant would be included and simply tagged ‘vegetarian, Thai,’” she said. “Switching to a vegetarian diet is a major step in reducing your personal ecological footprint.”

A restaurant that is certified as organic, or has received certification for its energy efficiency or water conservation, would be noted as such, she said.

Companies that aren’t listed at 3rdWhale, but would like to be, can apply here.

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader