Comments on: IBM Upping the Ante in Water Management http://www.environmentalleader.com/2009/03/16/ibm-getting-into-water-management/ Environmental Leader Fri, 25 May 2012 22:05:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sloane http://www.environmentalleader.com/2009/03/16/ibm-getting-into-water-management/comment-page-1/#comment-114684 sloane Mon, 23 Mar 2009 05:58:54 +0000 http://www.environmentalleader.com/?p=11814#comment-114684 Interesting that IBM is playing a big part in this. A branding blog pointed out that it's actually not such an odd fit as it seems at first glance--more of a "brand extension" than a brand departure. "Basically, in trying to develop a more efficient computer chip, the company recognized that the same thinking that led to a more efficient computer chip could be used to regulate water usage more efficiently on a large scale. This is a brand in touch with itself and in touch with its history." Here's a link to the <a href="http://blog.marketingdoctor.tv/2009/03/15/brand-winners-and-losers-ibm-and-aig.aspx" rel="nofollow">full post.</a> Interesting that IBM is playing a big part in this. A branding blog pointed out that it’s actually not such an odd fit as it seems at first glance–more of a “brand extension” than a brand departure.

“Basically, in trying to develop a more efficient computer chip, the company recognized that the same thinking that led to a more efficient computer chip could be used to regulate water usage more efficiently on a large scale. This is a brand in touch with itself and in touch with its history.”

Here’s a link to the full post.

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