http://www.environmentalleader.com/2009/03/19/dell-tops-hp-as-greenest-perceived-it-brand-msft-intel-fall/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 21:02:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2009/03/19/dell-tops-hp-as-greenest-perceived-it-brand-msft-intel-fall/comment-page-1/#comment-114881 Matt Courtland Tue, 24 Mar 2009 02:16:55 +0000 http://www.environmentalleader.com/?p=12102#comment-114881 I fear that a report like Green Factor, whose mission is to "illuminate 'green' marketing opportunities," is only rewarding companies for how well they promote their green initiatives rather than what they are actually doing to become sustainable. Climate Counts ranked Dell ten out of 12 and put Apple dead last, while Green Factor says IT professionals placed them into 5 place. Click on my name to read more about this on my "Green IT - Marketing Versus Measuring" post. I fear that a report like Green Factor, whose mission is to “illuminate ‘green’ marketing opportunities,” is only rewarding companies for how well they promote their green initiatives rather than what they are actually doing to become sustainable. Climate Counts ranked Dell ten out of 12 and put Apple dead last, while Green Factor says IT professionals placed them into 5 place. Click on my name to read more about this on my “Green IT – Marketing Versus Measuring” post.

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