March 26, 2009
P&G Ups 2012 Green Product Sales Target To $50 Billion
The Procter & Gamble Company (P&G) has significantly increased its 2012 sustainability goals.
New targets include the development of at least $50 billion in cumulative sales of “sustainable innovation products” (SIP), up from the original target of $20 billion in SIP sales, which are products with a significantly reduced (>10 percent) environmental footprint versus previous or alternative products.
The company also plans to deliver a 20 percent reduction (per unit of production) in carbon dioxide emissions, energy consumption, water usage and disposed waste from P&G plants, for a total reduction….
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