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April 2, 2009

Tesco Runs In-Store Market Research To Cut Packaging

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Tesco is testing a new policy that lets customers remove and leave plastic and paper packaging from products purchased in store.

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Tesco is testing a new policy that lets customers remove and leave plastic and paper packaging from products purchased in store.

The move is an extension of a Tesco campaign that has already reduced packaging in many products. The idea is that by noting which products consumers remove packaging from, the company will know which products can be less packaged.

Product packaging is getting looked at closely in the UK, where the Local Government Association (LGA), a cross-party organization representing councils in England, is arguing that supermarkets should pay for the….

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Reader Comments

Thanks for the good and hard working blog! Market Research Bureau was commissioned by the LGA to look at eight supermarkets and the weight of food packaging they use in a typical shopping basket. The survey found that Tesco had the lightest load (645.5 grams).

marketing research | April 20th, 2010

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