Kimberly-Clark Adds Recycled Paper Products

April 8, 2009

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By adding toilet paper, napkins, facial tissues and paper towels made of recycled paper, consumer goods giant Kimberly-Clark will have a full line of paper products to address the growing green market.

The items will be marketed under the Scott’s Natural brand.

Consumers who buy Scott products – which come in at a lower price-point than its Cottonelle and Viva brands – have indicated a desire to buy more environmentally friendly paper items, Scott brand director Erik Seidel said in a Reuters article.

Here is the recycled fiber content of the Scott’s Naturals items:

facial tissues – 20 percent
toilet paper – 40 percent
paper towels – 60 percent
napkins – 80 percent

The napkins and paper towels will cost about the same as Scott’s traditional products, Seidel said, but the toilet paper will cost 6 percent more, primarily because it costs more to manufacture.

Procter & Gamble Co., which sells Charmin and Bounty, does not have any recycled paper products, according to Reuters. Meanwhile, Georgia-Pacific, which markets Quilted Northern, does not market a full line of items as recycled, although some its products do contain recycled fibers, Reuters reported.

In February, Greenpeace released its latest Recycled Tissue and Toilet Paper Guide, recommending brands like Green Forest, Seventh Generation and 365. At the time, Kimberly-Clark products ranked low on the guide because the company was “literally wiping away ancient forests to make their disposable products,” wrote mikeg on Greenpeace’s blog.

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