Comments on: Corporate Marketers Foresee Greater Investments in Sustainability http://www.environmentalleader.com/2009/04/10/survey-corporate-marketers-foresee-greater-investments-in-sustainability/ Environmental Leader Mon, 13 Feb 2012 17:25:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: JEONG CHUN PHUOC http://www.environmentalleader.com/2009/04/10/survey-corporate-marketers-foresee-greater-investments-in-sustainability/comment-page-1/#comment-161348 JEONG CHUN PHUOC Tue, 10 Nov 2009 17:24:12 +0000 http://www.environmentalleader.com/?p=13180#comment-161348 "Incorporation of Legal Risk Imperative in complementing Ernst & Young Stress Pendulum" The article 'Sustaining Our Future" by Azwan Baharudding, Partner, Ernst & Young Advisory Services Sdn BHd Malaysia (Starbiz, The Star, p B6-19.08.2009) raised several relevant determinants in the 'EY Stress Pendulum'. All the components contained in the Ernst & Young Stress pendulum are practical markers/indicators that require specific actions to achieve sustainability. There is however one cruucial factor that ought to have been included in that Ernst & Young Stess Pendulum, failing which it does not represent a complete pendulum that would swing towards real sustaianbility in the corporate world. That factor is the Legal Risks Managment component ('LRM'). In the corporate world since the meltdown of Enron and other well known US corporate trade mark entities that snowballed towards current global financial diasater, corporate giants around the world have include LRM in their corporate managment purview side by side financial management. Post Lehman Brother's saga pointed towards taking decisive management action by not just focusing on similar stress pendulum approach but by incorporating the LRM component within the Corporate Sustainability Roadmap. .................. Jeong Chun-phuoc* lecturer-in-law Jeongphu@yahoo.com “Incorporation of Legal Risk Imperative in complementing Ernst & Young Stress Pendulum”

The article ‘Sustaining Our Future” by Azwan Baharudding, Partner, Ernst & Young Advisory Services Sdn BHd
Malaysia (Starbiz, The Star, p B6-19.08.2009) raised several relevant determinants in the ‘EY Stress Pendulum’.

All the components contained in the Ernst & Young Stress pendulum are practical markers/indicators that require specific actions to achieve sustainability.

There is however one cruucial factor that ought to have been included in that Ernst & Young Stess Pendulum, failing which it does not represent a complete pendulum that would swing towards
real sustaianbility in the corporate world. That factor is the Legal Risks Managment component (‘LRM’).

In the corporate world since the meltdown of Enron and other well known US corporate trade mark entities that snowballed towards current global financial diasater,
corporate giants around the world have include LRM in their corporate managment purview side by side financial management.

Post Lehman Brother’s saga pointed towards taking decisive management action by not just focusing on similar stress pendulum approach but by incorporating the LRM component within the Corporate Sustainability Roadmap.

………………
Jeong Chun-phuoc*
lecturer-in-law
Jeongphu@yahoo.com

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