LOHAS Consumers Most Likely to Use Online Social Networks
Marketers wanting to reach those in the Lifestyles of Health and Sustainability (LOHAS) segment might turn to social networks and online communities. These consumers are more likely than all others to be engaged in online communities like Facebook, MySpace and others, according to research from the Natural Marketing Institute.
LOHAS consumers are actively engaged with their friends and family, according to the 2008 LOHAS Consumer Trends Database.
While the LOHAS segment is the most active in social networks, other segments also tend to participate on at least a monthly basis at a nearly 30 percent rate.
As the popularity of social networking sites increases and “green” social networks gain a foothold in the space, companies have an opportunity to target potentially receptive consumers via this medium. But companies should think about innovative ways to add value to social networks. Brands that align with consumers’ lifestyles to provide entertainment, information, or discounts, or those that promote local events, are likely to be more successful, according to NMI.
Another study indicates LOHAS consumers are most likely to be involved in charitable giving.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Passive-House High-Rise to be Airtight
- Greensmith Offers ‘Second Opinion’ on Energy Storage Systems
- Commercial Tankless Water Heater Handles the Demands of Business
- Booz Allen, Siemens, Power Analytics Score 16 Microgrid Projects
- NH City to Save $500,000 Annually with LED Streetlights
- Australian College Uses Energy Storage
- LED Boosts Light Output 50%, Uses Existing Drivers
- Energesco Wins Energy Efficiency Contracts for Multifamily Buildings in Maryland