Comments on: Microsoft Cutting CSR PR Budget http://www.environmentalleader.com/2009/04/23/microsoft-cutting-pr-for-csr-activities/ Environmental Leader Fri, 25 May 2012 22:05:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gregg LaBar http://www.environmentalleader.com/2009/04/23/microsoft-cutting-pr-for-csr-activities/comment-page-1/#comment-121839 Gregg LaBar Tue, 28 Apr 2009 14:45:36 +0000 http://www.environmentalleader.com/?p=13826#comment-121839 Yet another reminder that there are three p's in sustainability - people, planet and profit. Anybody who denies that all three are real, significant drivers is missing the point. Keeping all three strong is the path to success - and quite a balancing act! Yet another reminder that there are three p’s in sustainability – people, planet and profit. Anybody who denies that all three are real, significant drivers is missing the point. Keeping all three strong is the path to success – and quite a balancing act!

]]> By: Chris White http://www.environmentalleader.com/2009/04/23/microsoft-cutting-pr-for-csr-activities/comment-page-1/#comment-120472 Chris White Thu, 23 Apr 2009 18:51:20 +0000 http://www.environmentalleader.com/?p=13826#comment-120472 This is where it will get interesting... PR Cuts are one thing, but there has been a lot of talk by a lot of companies about how integral sustainability/CSR initiatives are to their business strategy and operations, to their current realities and their visions. Now we'll see - by virtue of which programs get cut and which stay when push comes to budgetary shove - what was really "philanthropic CSR" and what is "Strategic CSR". This is where it will get interesting…

PR Cuts are one thing, but there has been a lot of talk by a lot of companies about how integral sustainability/CSR initiatives are to their business strategy and operations, to their current realities and their visions. Now we’ll see – by virtue of which programs get cut and which stay when push comes to budgetary shove – what was really “philanthropic CSR” and what is “Strategic CSR”.

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