Tropicana, Frito-Lay Join Eco-Marketing Partnerships

April 24, 2009

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Building on their extensive sustainability initiatives, two PepsiCo companies, Tropicana and Frito-Lay, have entered into separate eco-marketing programs to help save the environment.

Tropicana has partnered with Cool Earth, an international trust dedicated to protecting the rainforest, to offer its “Rescue the Rainforest” initiative that aims to save the rainforest and reduce greenhouse gas emissions.

The Tropicana-Cool Earth partnership offers consumers the opportunity to save the rainforests by purchasing one carton of orange juice. Through 2009, specially marked packages of Tropicana Pure Premium and Trop50 products will carry a code that consumers can enter online. For each code entered, 100-square-feet of rainforest will be saved. Consumers can enter additional codes with each purchase and increase the area of rainforest they have rescued. Those who register can watch the area of rainforest being saved through the technology provided by Google Maps.

Tropicana says it has already protected 5,000 acres of endangered rainforest in the Amazon.

PepsiCo recently worked with the Columbia Earth Institute to calculate the carbon footprint of some of its products including the Tropicana Pure Premium Orange Juice, which has a life-cycle carbon footprint of 1.7 kilograms.

PepsiCo’s Frito-Lay snack unit, SunChips, has joined forces with National Geographic to launch the Green Effect initiative. This national initiative encourages consumers to take their own small steps toward helping the planet, says the company. Starting on Earth Day, April 22 to June 8, 2009, consumers can submit their ideas on how to make their communities greener, for the chance to win one of five $20,000 grants that will help turn their green ideas into reality.

The SunChips brand recently announced that it will introduce the first fully compostable snack chip bag in 2010 made from plant-based renewable materials.

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