Tropicana, Frito-Lay Join Eco-Marketing Partnerships

April 24, 2009

Email this story Print this post Add your comments

Building on their extensive sustainability initiatives, two PepsiCo companies, Tropicana and Frito-Lay, have entered into separate eco-marketing programs to help save the environment.

Tropicana has partnered with Cool Earth, an international trust dedicated to protecting the rainforest, to offer its “Rescue the Rainforest” initiative that aims to save the rainforest and reduce greenhouse gas emissions.

The Tropicana-Cool Earth partnership offers consumers the opportunity to save the rainforests by purchasing one carton of orange juice. Through 2009, specially marked packages of Tropicana Pure Premium and Trop50 products will carry a code that consumers can enter online. For each code entered, 100-square-feet of rainforest will be saved. Consumers can enter additional codes with each purchase and increase the area of rainforest they have rescued. Those who register can watch the area of rainforest being saved through the technology provided by Google Maps.

Tropicana says it has already protected 5,000 acres of endangered rainforest in the Amazon.

PepsiCo recently worked with the Columbia Earth Institute to calculate the carbon footprint of some of its products including the Tropicana Pure Premium Orange Juice, which has a life-cycle carbon footprint of 1.7 kilograms.

PepsiCo’s Frito-Lay snack unit, SunChips, has joined forces with National Geographic to launch the Green Effect initiative. This national initiative encourages consumers to take their own small steps toward helping the planet, says the company. Starting on Earth Day, April 22 to June 8, 2009, consumers can submit their ideas on how to make their communities greener, for the chance to win one of five $20,000 grants that will help turn their green ideas into reality.

The SunChips brand recently announced that it will introduce the first fully compostable snack chip bag in 2010 made from plant-based renewable materials.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader