May 1, 2009
Green Ads on the Rise
TerraChoice has found that the amount of advertising of green claims is on the rise.
Looking at 18,000 ads in recent issues of Time, Fortune, National Geographic, Sports Illustrated and Vanity Fair, TerraChoice found that more than 10 percent of all ads in 2008 made some sort of “green” claim. That’s up from about 3 percent in 2006.
The research was previewed in TerraChoice’s newest report, “The Seven Sins of Greenwashing: Environmental Claims in Consumer Markets.”
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Comments and Discussions
Btok on Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
"http://www.infowars.com/dr-tim -ball-on-the-significance-o..."
ruffie on Wind Power Investments Grow in North America
"Anyone with any knowledge of the energy business in Canada knows that the majority of smart..."
Rod Johnson on Stimulus Package Delivers $2.4 Billion for Electric Vehicle Projects
"Will this stimulus be extended to other electric utility vehicles?"
Charli on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Thanks Environmental Leader, for..."
James Beddingfield on Oceans May Trap more Carbon than Forests
"Another great thing about an ocean-based carbon sink is that it can’t..."
Custom Organic Shirts on Climate Scientists Alleged to Have Manipulated Data
"Wow, EL – should have seriously done even some background research..."
Phil on Climate Scientists Alleged to Have Manipulated Data
"Pete old boy, why don’t you just trot out the math that carries you from your..."
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