Comments on: Capturing the Green Advantage http://www.environmentalleader.com/2009/05/07/capturing-the-green-advantage/ Environmental Leader Fri, 25 May 2012 22:05:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Courtland http://www.environmentalleader.com/2009/05/07/capturing-the-green-advantage/comment-page-1/#comment-124308 Matt Courtland Fri, 08 May 2009 03:05:17 +0000 http://www.environmentalleader.com/?p=13550#comment-124308 I am comforted to hear that green consumerism is not fading away as economies around the world continue to shrink. It makes perfect sense to me that people continue to demand sustainable products. They know that climate change is a real issue and that companies have a large impact on whether our planet will prosper in the long run. The Four Ps of Green Advantage which the BCG report talks about, Planning, Processes, Products, and Promotion, are all integral phases organizations must pass through as they incorporate sustainability into their business model. Please take a moment to read my blog about the importance of Planning by clicking on my name below. I am comforted to hear that green consumerism is not fading away as economies around the world continue to shrink. It makes perfect sense to me that people continue to demand sustainable products. They know that climate change is a real issue and that companies have a large impact on whether our planet will prosper in the long run.

The Four Ps of Green Advantage which the BCG report talks about, Planning, Processes, Products, and Promotion, are all integral phases organizations must pass through as they incorporate sustainability into their business model. Please take a moment to read my blog about the importance of Planning by clicking on my name below.

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