Comments on: ‘Green’ Issues of Magazines Underperforming http://www.environmentalleader.com/2009/05/08/media-oversaturated-with-green-issues/ The Executive's Daily Green Briefing Tue, 24 Nov 2009 02:31:09 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Peter Batt http://www.environmentalleader.com/2009/05/08/media-oversaturated-with-green-issues/comment-page-1/#comment-127846 Peter Batt Thu, 28 May 2009 20:51:21 +0000 http://www.environmentalleader.com/?p=14657#comment-127846 Green magazines generally come under one of two categories: 1) Campaign magazines, which tend to concentrate on catastrophic predictions on climate change and political campaigns, and 2) Consumer magazines, which tend to preach to or present 'green' options to the reader in a simplistic, black and white style. The truth about going green is often less clear-cut and more interesting than these magazines would have us believe, and as a journalist I've found the 'green' media to be seriously lacking, with a few noteable exceptions. So I launched my own green magazine - GreenerLiving - which doesn't preach, is not judgemental and tries to talk about greener options for a mainstream audience, not just those who are already signed-up members of the green movement. It's time we stopped talking at consumers. Instead, it's time to talk with consumers, and work through the often complex and contradictory issues. Then we might engage readers more effectively. Peter Batt, Publisher of GreenerLiving magazine (www.greenerliving.tv), Broadstairs, UK Green magazines generally come under one of two categories: 1) Campaign magazines, which tend to concentrate on catastrophic predictions on climate change and political campaigns, and 2) Consumer magazines, which tend to preach to or present ‘green’ options to the reader in a simplistic, black and white style. The truth about going green is often less clear-cut and more interesting than these magazines would have us believe, and as a journalist I’ve found the ‘green’ media to be seriously lacking, with a few noteable exceptions. So I launched my own green magazine – GreenerLiving – which doesn’t preach, is not judgemental and tries to talk about greener options for a mainstream audience, not just those who are already signed-up members of the green movement. It’s time we stopped talking at consumers. Instead, it’s time to talk with consumers, and work through the often complex and contradictory issues. Then we might engage readers more effectively.
Peter Batt, Publisher of GreenerLiving magazine (www.greenerliving.tv), Broadstairs, UK

]]> By: christopher peake http://www.environmentalleader.com/2009/05/08/media-oversaturated-with-green-issues/comment-page-1/#comment-127565 christopher peake Wed, 27 May 2009 18:49:19 +0000 http://www.environmentalleader.com/?p=14657#comment-127565 As you'll read on my website, "We know the problems, let's find the answers." It's as imple as that when writing any green story. Christopher Peake Exeter, NH As you’ll read on my website, “We know the problems, let’s find the answers.” It’s as imple as that when writing any green story.

Christopher Peake
Exeter, NH

]]> By: Ashley L. http://www.environmentalleader.com/2009/05/08/media-oversaturated-with-green-issues/comment-page-1/#comment-125343 Ashley L. Thu, 14 May 2009 10:16:29 +0000 http://www.environmentalleader.com/?p=14657#comment-125343 It's true, not everyone wants to buy a magazine which is to do with the enviroment. It’s true, not everyone wants to buy a magazine which is to do with the enviroment.

]]> By: Fred Raimondo http://www.environmentalleader.com/2009/05/08/media-oversaturated-with-green-issues/comment-page-1/#comment-124614 Fred Raimondo Sat, 09 May 2009 21:10:05 +0000 http://www.environmentalleader.com/?p=14657#comment-124614 I think the problem may be with the overuse of the term "green."I think consumers are so over "greened" (how's that for a new word overgreened?)that they don't see any value in the content of the green issues. Consumers and business leaders are more focused on economic issues then environmental issues. Perhaps if messaging were more directed towards the economic benefits of sustainable living and sustainable development readers might be more engaged. I think the problem may be with the overuse of the term “green.”I think consumers are so over “greened” (how’s that for a new word overgreened?)that they don’t see any value in the content of the green issues. Consumers and business leaders are more focused on economic issues then environmental issues. Perhaps if messaging were more directed towards the economic benefits of sustainable living and sustainable development readers might be more engaged.

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