Clorox Adds Plant-based Detergent

June 13, 2009

Email this story Print this post Add your comments

Clorox, a brand so-closely intertwined with bleach that the names are often interchanged, is extending its move toward eco-friendly cleaning materials by adding a plant-based detergent and stain remover.

The Green Works Natural Laundry Detergent and Green Works Natural Laundry Stain Remover join a product portfolio of green cleaning items that net the company $100 million a year. Under its Green Works label, Clorox also sells wipes, cleaning sprays and dish soap.

Don Knauss, Chief Executive Officer of Clorox, said the product will cost about 10 percent more than traditional detergents, putting it in what he called a “super-premium” area, reports Financial Times.

“We still think about 15 to 25 per cent of consumers are still very focused on eliminating chemicals from their home,” Knauss told Financial Times. “And we still think that despite the recession there is a pretty robust group of people that still use green as a clear decision maker.”

The new products, which come in recyclable bottles, have been recognized by the U.S. Environmental Protection Agency’s Design for Environment program, according to a press release.

The detergent comes in three scents: lavender, original, and free and clear.

SC Johnson, another maker of household cleaning products, is also becoming more sustainable. The company is working with its supply chain partners to eliminate the use of any phthalates in the fragrances supplied to the company. It is also working to be more transparent about the ingredients used in its products.

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader