One thing I’d like to add, is that the market really needs to take care of this. We need for “green” something like “Certified Organic” to emerge. Right now there are just way to many “green certifications” that are popping up, that have no real meat behind them, and therefore because there are multiple certifications, there really isn’t one. What we need is something like the GRI to emerge, something that can become the defacto “green” standard, like what GRI has become for CSR reporting and what the Climate Registry has for GHG reporting.