53% of Consumers Would Buck Up for Solar

June 22, 2009

Email this story Print this post Add your comments

Electricity consumers think that solar energy should play a greater role in the nation’s electricity mix, and by and large they are prepared to pay more for it. Indeed, just 41 percent of those surveyed said they would not pay more for solar energy from their utility provider.

“Summer Solstice,” a recent survey from Applied Materials and Ketchum Global Research Network, shows there are some misconceptions about solar. The survey was of a nationally representative sample of 1,000 American adults and 200 adults in each of the following five states: New York, California, Colorado, Texas and Florida.

One in four Americans believe the U.S. is the world leader in solar. In fact, Germany and Spain have more solar.
More than half of those surveyed believe residential solar panels are the most efficient way to harvest solar. Research points to solar farms being a better source, according to Applied Materials.

Here’s another chart from the survey.

click to enlarge

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/24/2009
11/23/2009
11/20/2009

Charts [ see all ]

Government Intervention Required to Drive “Green” Technology

62% of Firms Assign Environmental Team for Green Goals

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Jetset1 on Energy-Savings Claims Don’t Add Up for Microsoft’s Windows 7
"This article is wrong. If your PC is less than a few years old,..."

Iain on McD’s in Germany Trades Red for Green In Logo
"Now if only their food was healthy and nutritious."

Phil on Climate Scientists Alleged to Have Manipulated Data
"After reading all the comments it seems obvious, to me, that the individuals populating..."

Marc Hudson on McD’s in Germany Trades Red for Green In Logo
"where will the stone be mined from- under what labor rights conditions? Will the..."

Clyde on Climate Scientists Alleged to Have Manipulated Data
"This just shows all the Global Warming freaks out there are a bunch of criminals cut from..."

Car Rental Singapore on News Corp. Taps Hara for Energy Efficiency, Environmental Management
"Energy reduction is a good thing. We need to save the..."

Meme Mine on WWF, WRI Make Last-Minute Pitches on Climate Change
"To the voting public, what the scientists say is irrelevant anymore for if you read..."

Environmental Leader