McDonald’s Europe Promotes Sustainable Farming
McDonald’s Europe has launched its Flagship Farms initiative, aimed at promoting and sharing the benefits of sustainable agricultural practices among its suppliers and the farming community, reports Farmers Weekly Interactive.
The project, in partnership with the Oxfordshire, UK-based Food Animal Initiative, will showcase innovative farming practices being used by some of the 500,000 European farmers supplying the company, reports FWI.
Seven farms, supplying eggs, beef, dairy, cereal, potatoes, lettuce and tomatoes, have been selected to start the program and another six will join shortly, according to FWI.
All Flagship Farms demonstrate sustainable practices for a range of issues from soil, water and energy use to animal welfare and employee wellbeing. It builds on the McDonalds Agricultural Assurance Program (MAPP), which uses existing farm assurance schemes to assess and improve the standards on farms.
Karl Fritz, McDonalds Europe chief supply chain officer told FWI that the ultimate goal of these initiatives is to ensure supply, maintain price stability and respond to consumer demand for responsibly sourced, traceable produce.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Using the IoT to Drive Power Plant Efficiency
- Three NJ Communities Say No to School HVAC System Upgrades
- ERC: Electricity Price Trends for the Week Ending September 24
- Researchers Make Gains on Combined Energy Systems, Heat Exchangers
- School Projects in MA, CO
- Pattern Energy Completes 200 MW Logan’s Gap Wind Facility in Texas
- Marine Corps Upgrading 37 Buildings at Camp Lejeune, N.C.
- Photovoltaic Projects in TN, CT