Environment Takes Back Seat To Comfort, Convenience
Most Americans wouldn’t give up their iPod, microwave oven, air conditioning, cell phone or computer, even if they thought it harmed the environment, according to a new survey by The Shelton Group.
The survey, which polled 1,006 consumers across the country, found 60 percent of Americans are looking for greener products. However, given a choice between their comfort, convenience or the environment, 38 percent of respondents said they’d choose their convenience, 35 percent said they’d choose comfort and 26 percent said they’d choose the environment, the survey found.
Makers of green products must make green products just as simple to buy and use as regular products, and to show upfront how it helps to save money, according to The Shelton Group.
Energy Manager News
- New York Solar Installations Soar 300%
- Tiny, Solar-Powered Circuit Is 80% Efficient
- California Grid to Maintain Reliability Despite Drought
- Largest Solar Project Installed on Closed Landfill Under Consideration
- TerraForm Buys 930 MW Wind Portfolio for $2B
- BMW Tests Fuel-Cell Car
- Researchers Develop Cell that Can Store Solar at Night
- Energy Efficiency Program Saves Texas College $4.4M