Environment Takes Back Seat To Comfort, Convenience
Most Americans wouldn’t give up their iPod, microwave oven, air conditioning, cell phone or computer, even if they thought it harmed the environment, according to a new survey by The Shelton Group.
The survey, which polled 1,006 consumers across the country, found 60 percent of Americans are looking for greener products. However, given a choice between their comfort, convenience or the environment, 38 percent of respondents said they’d choose their convenience, 35 percent said they’d choose comfort and 26 percent said they’d choose the environment, the survey found.
Makers of green products must make green products just as simple to buy and use as regular products, and to show upfront how it helps to save money, according to The Shelton Group.
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