Audi Promotes Clean Diesel via Facebook, Carbon Offsets

June 25, 2009

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As part of a campaign promoting the Audi TDI clean diesel engines, Audi will donate $1 to The Nature Conservancy’s voluntary carbon offset program for every Facebook user who joins the cause, up to $25,000.

The car maker says the new clean diesel engines reduce carbon emissions by 20 percent compared to gasoline engines and is 30 percent more fuel efficient.

The Nature Conservancy’s voluntary carbon offset program features the Tensas River Basin as its first project. The Tensas River Basin Project, in the lower Mississippi Valley, counterbalances carbon emissions by reforesting private lands to capture and store carbon, as well as to restore critical habitats to native species.

You can also check out Audi’s “Truth in Diesel” video at YouTube.

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Reader Comments

Finally, a major effort to convince Americans what Europeans have known and experienced for years – that diesel powered vehicles are more fuel efficient, emit less CO2 than their gasoline counterparts and are now as clean as them for all other emissions as well.

Dawn | June 25th, 2009

That’s less than half a peanut for a car manufacturer such as Audi. I bet they have already gottten their value from that promise just from the small amount of media attention already received. It seems that buying a green-wash is getting cheaper by the day.

Roger from Solar Power Facts | June 26th, 2009

Bravo. Now that Audi and The Nature Conservancy have partnered for a green cause using Facebook, I predict that corporate relationships with environmental advocacy organizations which use the ever growing network of social media will become a staple of the sustainability movement. Please click on my name to check out my blog, “Audi and Facebook Go for the Green”.

Matt Courtland | July 2nd, 2009

Amazing. I know this car will. Quote. “clean diesel engines reduce carbon emissions by 20 percent compared to gasoline engines and is 30 percent more fuel efficient.”

Yes, this is the first step in saving our environment, but why diesel engines.

A fuel for diesel engines are expensive. Maybe I missing a point here.

Gol D. | September 11th, 2009

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