Comments on: Consumers Prefer ‘100% Natural’ Label Over ‘Organic’ http://www.environmentalleader.com/2009/07/03/consumers-prefer-100-natural-label-over-organic/ The Executive's Daily Green Briefing Tue, 24 Nov 2009 20:47:55 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Gael Lawlor http://www.environmentalleader.com/2009/07/03/consumers-prefer-100-natural-label-over-organic/comment-page-1/#comment-135296 Gael Lawlor Wed, 08 Jul 2009 16:00:12 +0000 http://www.environmentalleader.com/?p=17430#comment-135296 To L. A. Shaklee's shampoo products might be what you're looking for. In addition,their household cleaning products are effective and cost efficient. The whole line of their goods has a reputable,well-researched and developed history. Check out http://www.shaklee.net/gael_lawlor To L. A. Shaklee’s shampoo products might be what you’re looking for. In addition,their household cleaning products are effective and cost efficient. The whole line of their goods has a reputable,well-researched and developed history. Check out http://www.shaklee.net/gael_lawlor

]]> By: Tig Tillinghast http://www.environmentalleader.com/2009/07/03/consumers-prefer-100-natural-label-over-organic/comment-page-1/#comment-134853 Tig Tillinghast Mon, 06 Jul 2009 17:09:30 +0000 http://www.environmentalleader.com/?p=17430#comment-134853 As a maple syrup maker in Vermont, I notice that the "organic" branding has not produced much in the way of an increase in demand/price. One theory: many organic products on store shelves are perceived by non-cause-oriented consumers as being slightly inferior in taste or quality. Bananas is a good example, where the organic ones aren't as flavorful, and most consumers aren't thinking about the nature of the companies selling the tasty ones. This anti-branding may rub off on products that are indeed superior for their organic natures. As a maple syrup maker in Vermont, I notice that the “organic” branding has not produced much in the way of an increase in demand/price.

One theory: many organic products on store shelves are perceived by non-cause-oriented consumers as being slightly inferior in taste or quality. Bananas is a good example, where the organic ones aren’t as flavorful, and most consumers aren’t thinking about the nature of the companies selling the tasty ones. This anti-branding may rub off on products that are indeed superior for their organic natures.

]]> By: L.A. http://www.environmentalleader.com/2009/07/03/consumers-prefer-100-natural-label-over-organic/comment-page-1/#comment-133960 L.A. Fri, 03 Jul 2009 15:42:46 +0000 http://www.environmentalleader.com/?p=17430#comment-133960 I definitely don't want a product that says only "100% natural". It's been my experience that it's those products that are NOT organic, for example, that use "100% Natural" to LOOK natural even if they're not - and to me, that's akin to greenwashing. And while we're on it, I would like to see all companies label their products as having 100% biodegradeable surfectants, too. Impossible to go to Target and find any except for 1 or 2 shampoos that indicate their surfectants are biodegradeable. I definitely don’t want a product that says only “100% natural”. It’s been my experience that it’s those products that are NOT organic, for example, that use “100% Natural” to LOOK natural even if they’re not – and to me, that’s akin to greenwashing. And while we’re on it, I would like to see all companies label their products as having 100% biodegradeable surfectants, too. Impossible to go to Target and find any except for 1 or 2 shampoos that indicate their surfectants are biodegradeable.

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