Environmental Leader

Consumer perception of corporate responsibility does not necessarily correlate with rankings like the CRO 100, according to a recent survey.

When asked to rate which companies they see as the best corporate citizens, survey respondents put Microsoft and General Mills at the top of the list, a ranking that doesn’t match the CRO 100, which ranks Microsoft in the upper realms – but nowhere near the top – and General Mills as, well, run of the mill.

Procter & Gamble followed closely behind, according to data from the Corporate Citizenship Study, which was prepared by Penn, Schoen & Berland Associates, Burson/Marsteller….

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