The New GM May Include a Green Logo

July 9, 2009

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GM may change the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and more nimble, according to an AP article.

Though no decision has been made on the logo change, there will be some management and cultural changes. The AP reports that new CEO Fritz Henderson will cut another 4,000 white-collar jobs, including 450 executive-level employees such as plant managers or engineering group heads.

General Motors is also expected to focus more on developing smaller vehicles. The auto maker could announce a subcompact car to be built at a Michigan factory, widely believed to be the four-seat Chevrolet Spark minicar now being sold in China, reports AP.

There also has been some speculation as to whether GM will move ahead with its Chevy Volt plans. However, GM recently announced that it has plans to build a future small car in the United States using an idled UAW-GM facility, adding to its portfolio of U.S.-built, highly fuel-efficient cars including the Chevrolet Cruze and Volt.

Earlier in the year, GM announced its commitment to meeting new fuel efficiency standards of 35 miles per gallon by 2020.

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Reader Comments

Sure. GM is already 10+ years behind the leaders, why not prove it once again by adapting a now archaic greenwashing trait? Giving America the cars GM gives the rest of the world might actually convince us of good intentions.

Daniel Henderson | July 9th, 2009

Just import the damn GM(China) cars direct and get over it! They are all we can afford over here, now that all the good Union jobs have been busted by the FED’s anyway – watch the welfare lines grow in America as the Asian fact evolves – watch Asians starve when they find out we can’t afford their crap anymore – Too much dilution was not the solution this time, this time we are fvcked good and the rich guys are hiding with their money already converted to “Yuan” on the
Beijing, Shanghai and Hong Kong markets, ready for the greatest dollar collapse ever!

Uncle B | July 9th, 2009