Consumers Say Green Products Don’t Define a Firm’s Sustainability
A slight majority of consumers think a company can be environmentally responsible without making green products, according to research from the Natural Marketing Institute.
Companies have two broad approaches to the sustainability marketplace: creating an environmentally-friendly or socially-responsible product, or taking some other sort of corporate action. Such corporate actions can include building a green office/facility, using renewable power or donating time or money to causes.
Not surprisingly, LOHAS consumers, the opinion leaders in the sustainability space, set the bar much higher, with half believing a company that does not produce some variation of a green product cannot truly be considered environmentally-friendly. Since LOHAS consumers predict how mainstream consumer opinion will shift in the future, companies claiming to be environmentally-friendly must consider greening their product mix to avoid diminished consumer trust as the green market evolves, according to the 2008 LOHAS Consumer Trends Database.
Energy Manager News
- Efficiency Project Complete in Meriden, CT
- BuildingIQ Makes 2 Moves
- Constellation Acquiring Retail Electricity, Natural Gas Businesses from ConEdison Solutions
- Peninsula Clean Energy Authority Chooses Direct Energy as Supplier
- Energy Efficiency is Growing on Farms
- DC Pushes Renewables
- Stockton Tabs Ygrene for PACE Financing
- ERC Price Benchmark Trends Week Ending: July 22, 2016