Cost-cutting, Brand Identity Top Green Motivators for Retailers
Retailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey from the Retail Industry Leaders Association.
Among what are called “winners” when it comes to the environment, about 59 percent of retailers cite cost reductions and brand identity as their motivators, followed by ethical obligation (55 percent) and industry image (55 percent), according to the report, “Real-World Green: The Role of Environmental Savings in Retail.”
Furthering the notion that adopting green technologies is about perception, about 64 percent of retailers say they are most willing to invest in green projects that “project public perception that ‘we care’.” Here’s a look at how retailers rate various investment options.
About 80 percent of the “winners” cite customer expectations as the top reason to act in focusing on green initiatives, followed by their logisitics providers wanting to reduce energy consumption. Here’s a detailed look.
Energy Manager News
- IRS to Buildings Owners: “We’re From the Government and We’re Here to Help”
- CT Hospital, Soltage, Tenaska Unveil Solar Plant
- FAA Pays to Upgrade Airport Hangar Heating
- Maryland Electric Coops Mount FERC Challenge to Community Solar Garden Retail Prices
- SEIA Releases Updated Version of ‘Guide to Federal Tax Incentives’
- Energy Efficiency and Waste Disposal Grow Closer
- Worcester School Gets Grant to Complete LED Retrofit
- Cree Recalls Lamps