62% of Shoppers Respond to Green Item Impulse Buys
Showing the power of impulse buys, about 62 percent of shoppers say that the availability of green product options can impact unplanned purchases, according to a new report from Miller Zell.
Nearly three-quarters of women respond to green products as impulse buys, compared to less than 60 percent of men, according to the “Green” Scene, part two of a series of mini reports from Miller Zell’s larger report, “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers.”
Income and age were less determining factors, according to the report.
Here’s a look at the kinds of retail outlets where shoppers most identified with green products.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Incentive Program Helps Companies Afford Energy Managers
- ARPA-E Issues Grants for Solar Modules
- C-PACE Financing Innovation to Help Connecticut Green Energy Sector
- Orion Wins School District Contracts, Increases Chances for Incentives
- Study: Smartest ‘Smart Building’ Owners Come from Retail, Manufacturing, Construction
- Low Cost IoT Solutions, Data Driven Analytics to Propel Energy Mgmt Market
- A Clean Energy Future in Sight
- Bridgewater, MA, Gets $231,000 Efficiency Grant