July 31, 2009
AirTran Serves up ‘Carbon Neutral’ Bottled Water
Airtran, a budget airline, may seem an unlikely place for such an extravagance as bottled water that has been certified carbon neutral. However, the airline is now serving Icelandic Glacial, a water featuring a bottle made of fully recyclable PET plastic from a Carbon Neutral certified bottler in Iceland.
Airtran is selling the water at $2 a bottle, while it continues to serve Dasani water poured into a cup for free, according to a press release.
Icelandic Glacial water, which is produced using exclusively geothermal and hydroelectric power to fuel production, already is available on Icelandic national airline Icelandair and private business jet operator Netjets Europe.
Icelandic Glacial recently was featured on the Today show. Click here to see the video.
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Reader Comments
Isn’t all PET “fully recyclable?” I think using those words is greenwashing and mention of recycling should only be made in reference to recycle content.
Pablo | July 31st, 2009